About Us

Differential Communications, or Diff Comms, is a full-service public relations agency based in the Pacific Northwest with partners throughout North America. We provide our clients highly sought after media access and coverage and data-driven insights.

We specialize in serving brands in the outdoor, travel, camping, off-road, and motorsport industries. We concentrate in reaching travel, men’s lifestyle, and automotive audiences. We earn our clients meaningful coverage in big, hard-to-reach publications that outdoor brands rarely appear in.

We at Diff Comms know how to speak natively to outdoor, travel, automotive audiences. Our team is driven by data but also by our gut, our sixth sense. Strategy comes first, though.

Anyone can create a press release, but we like to step back and ask ‘why?’ We challenge ourselves — and our clients — to think tactically. We don’t just check boxes; we want our work to have as much impact as possible.

Through strategic storytelling and media relationships, Diff Comms brings brand and product storylines and strategies to life that enable our clients to connect and resonate with broader audiences and customers.

Clients

Work

Our clients have been featured in…

and many more.

Testimonials

“Working with Differential Communications has been a pleasure. They’ve made all the difference with the amount of editorial we have garnered over the past year. They have suggested a course of action, and we have also directed what we wanted in terms of placement. Both of which have paid massive dividends to our organization. We couldn’t be happier with our relationship with Diff Comms to this point and foresee working with Diff Comms in a larger capacity in the years to come.”

– Keith Munemitsu, Leitner Designs VP of Marketing

“The Differential Communications team is an essential asset at Roofnest. Diff Comms’ PR wins for Roofnest are vast, consistent, and high-value. What separates Diff Comms from other agencies is their willingness and ability to deploy their suite of skills on marketing campaigns. We regularly utilize their deep industry expertise to our competitive advantage.”

– Dave Rogers, Roofnest VP of Marketing

“The folks at Diff Comms are experts at their craft. They’re knowledgeable, resourceful, real-life adventurers who authentically understand the space and players within it. They’ve been instrumental in helping us get our off-road and overland strategy off the ground, and we’re glad to have them as counselors and collaborators at Bridgestone.”

– Davis Adams, Bridgestone Americas Director of Communications

Our Team

Nick Jaynes

Nick Jaynes

Founder

Josh Ashcroft

Josh Ashcroft

Head of Events

Connor Hoffman

Connor Hoffman

Account Director

James Willard

James Willard

Account Manager